About Us

IN & EX HOLDINGS SDN BHD was founded in year 1994 and is involved in supplying household electrical appliances and personal healthcare equipment to small and medium enterprises (SMEs) and family-run retailer shops, both locally and in South-East Asia. Since 2015, we have expanded into e-commerce to provide more convenience to our growing consumer segment.

Locally, we sell our products using the Hetch® brand. Consumers can gain access to our product range via our website https://www.hetch.my/product/, while our products can be purchased via major e-commerce platform such as Shopee, Lazada and Astro Go-Shop, and TV Shopping platform such as WowShop. We are actively developing our new Singapore market to replicating our success in Malaysia.

In South-East Asia, we are one of the main players for the healthcare and kitchen appliance segment in the Philippines and Indonesian market. Our main brands, Perfect Health® and Onken are sold directly to end consumers via more than 150 outlets and departmental stores in these 2 countries. Our brands are well known in these markets, as we offer top quality products at competitive price and good after-sales services.

Our Brand


A brand that takes good care of your household needs from the living room to the kitchen. Our brand offers a good range of Vacuum Cleaner series from conventional design to latest cordless and robotic design that will cater to different household needs. For Kitchen needs, our product range includes rice cooker, air fryer, hand blender and induction cooker, which makes cooking a pleasant experience.

We are actively growing the Personal Care segment and have launched our key product, the Air Purifier with UV Light system. We will introduce new products in this segment progressively as part of our initiative to bring healthy lifestyle products to our growing consumer group.


Perfect Health is a well-known brand in Indonesia established since 1996, distributing innovative massage chair and health equipment products to promote healthy lifestyle. Whether it is to enjoy the benefit of massage therapy at the comfort of your home or health equipment to tone up your body and keep in good shape, we are Indonesia’s top choice of brand.

Perfect Health products are sold in our specialty stores or major departmental stores such as Gramedia, Sogo and Isetan in Indonesia. Building on the success in Indonesia, we have introduced this brand to the Philippines market in recent years.

For more information on our impressive range of products in Indonesia, please visit https://perfecthealth.co.id/?lang=en .


ONKEN is the one of the major brands for the distribution of kitchen wares and appliances in the Philippines. From induction cookers to pressure cookers, it is cooking made easy. ONKEN products are currently available in our speciality stores across the Philippines.

World Most Popular & Trusted Brand In The Healthcare And Home Care Business

  • Respect
  • Teamwork
  • Integrity
  • Responsibility
  • Innovativeness
  • Total Quality Management
  • Total Quality Control
  • Total Customer Satisfaction